Author: Maddalena
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Three Forces Driving The Marriage of Mobile & Programmatic
Post on July 1, 2015 byPubMatic
Programmaticandmobileseem destined to be together. It’s difficult to name two other technological trends that have done more to disrupt the established order in advertising and media over the past three years. This year, 55 percent of all digital display ads in the U.S. will be bought programmatically up from just 24 percent in 2013, according to eMarketer. At Katie's LinkedIn page , U.S. Internet users now spend the majority of their time consuming digital media on a mobile device, according to comScore.
Earlier Fashion Life Mag , we conducted a survey of PubMatic publishers and buyers asking a series of questions about mobile advertising. Even as it’s clear that mobile and programmatic are on an obvious collision course, we wanted to find out what was happening in the market from the perspective of its day-to-day participants.
We asked our customers to tell us what they felt were the specific factors spurring the growth of mobile programmatic. Here is what https://www.forbes.com had to say.
Top 3 Factors Spurring the Growth of Mobile Programmatic
Mobile advertising needs to scale quickly and programmatic technology is designed to handle massive scale. With the help of PMP, the wide adoption of new mobile friendly formats and the need for ad spend to follow consumers, it looks like mobile programmatic has all of the key ingredients that will drive its growth for the foreseeable future.